According to a new study released in October 2008 by TMP Directional Marketing, search engines beat out print yellow page and white pages for the first time as the first source used to find local business information. Since the inception of the World Wide Web, the Internet has been gaining year after year on other forms of media and has overtaken offline media in many areas. Now the search engines have overtaken the print yellow pages as the top source for local business information.
ďAccording to the study, the first sources used are Search Engines (31%), Print Yellow Pages or White Pages (30%), Internet Yellow Pages Sites (19%) and Local Search Sites (11%). This represents a change from last yearís study, which ranked Print Yellow Pages first (33%), followed by Search Engines (30%).Ē
While search engines barely edged out the print yellow and white pages by 1% for the top spot, when all the online sources are combined the online sources comprised 61% of the local business resources. This is more than double that of the print yellow pages and white pages. (graph image below from WebProWorld) Is your business engaged in online local business marketing?
Another important revelation in the report is that people who search via the Internet for local business information were likely to act, whether itís visiting the off-line store, calling the business, or making a purchase.
If you are not sure how to best market your business online, please check out OurChurch.Comís Local Business SEO service and request a FREE consultation. You can see some of our current local business Internet marketing clients here.
But What if You Have a Church or School, Not A Business?
Don't have a website for your business yet? We can help with that as well. OurChurch.Com has hosting packages to meet your budget and all our hosting packages include our NE1TM web builder to help you create a great site. Want to really impress your customers, OurChurch.Com also offers Custom Website Design services to take your businesses website to the next level.
Complete the form below for your FREE consultation!