When it comes to local search, SEO is a little different than regular SEO. With regular SEO, links are very important for establishing authority and trust with the search engines. With local SEO, links are still good, but local citations and positive reviews are even more important.
What is a Local Citation?
A local citation is when a website other than your own mentions your organization with some contact information. This may be in the form of a listing on Yelp, being mentioned in an article, or any other instance where your organization is mentioned with some contact information. A local search citation may include a link to your website, but it doesn't have to.
What Do Local Citations Do?
Citations help the search engines establish trust that your organization is real. The more websites that refer to your organization, the more convinced the search engines become that your organization really exists. Because citations include contact information, they also help the search engines verify your location. These are very important factors for the search engines. Basically, citations are for local SEO what links are for regular SEO.
How Do Local Citations Help Me?
By getting many citations, especially from established and credible websites, your rankings in the local search results can be improved. This is especially important for organizations in large cities where you have a lot of competition. Citations can be difference between showing up on page 1 or page 101.
How Can OurChurch.Com Help Me?
At OurChurch.Com we help Christian organizations to suceed online. One of the ways we do this is by offering a local search citations service which can help local churches, ministries, schools and businesses to rank better in the local search engines and reach more people. We can customize our local search citation service to meet your organizations needs according to the competition you face. Request a free consultation to get more information about this and other SEO services.